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Sustainable Design
for Positive Icons

Since 2007, Fashion House MYOMY do goods fuses casual and chic into sustainable leather design bags and accessories. Fairtrade collections inspired by recognizable items from our daily lives and designed with a mission to do good.

Our first icon was MY PAPER BAG – The sustainable alternative for the famous and street-wise paper bag. This was just the beginning of our positive journey around the world. Ever since, we are combining the quality of sustainable materials with the uniqueness of iconic design.

Each MYOMY designer bag is created with care by talented designers, crafted with love by Indian and Dutch artisans and worn with pride by men and women around the world. Each with their own unique story, all with the same dream to make and wear beautiful products whilst contributing to a better world.

Together with OUR COMMUNITY we are able to really make a change and strengthen every person who wears or works with MYOMY do goods. We are called do goods for a reason. Together, we are here to change perspectives and leave unforgettable impressions – One bag at a time.

Love,

Marja Baas
Founder MYOMY do goods

Our Core Values

Iconic Design
Caring for the World
Reliable
Feeling Good

Contributing to a Better World

MYOMY wants to make the world a better place by creating beautiful products. But we are just one link in the fair fashion chain.
Find out how we aim to take our do good mission to the next level with our producing partners and customers.

Empowering
Artisans

We value long term relationships with our fair trade production partners. With the sales of MYOMY and our support they are able to ensure a fair income, acceptable working times, safe working conditions and access to training and personal development for artisans.

This gives people the freedom and self-confidence to make their own choices in life and be an example for next generations. We do this in close collaboration with our three producers: Craft Resource Center in India, I-did in the Netherlands and Leatherina in Bangladesh.

In 2020 we want to have helped creating 200 fair & fulltime jobs
with the units of MYOMY's producing partners

100 fair & fulltime jobs created
Fair Income

The artisans earn a fair income to live, save and invest in a sustainable future for themselves, their family and community.

Education

The artisans receive education and training to develop their skills.

Health

The artisans work in a safe working environment. The artisans have access to a healthcare system.

MEET OUR PRODUCER CRC IN INDIA

Craft Resource Center (CRC) in Kolkata, India, has been our main supplier for our fair trade leather products since 2008…

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Craft Resource Center (CRC) in Kolkata, India, has been our main supplier for our fair trade leather products since 2008. CRC’s production has a World Fair Trade Organisation guarantee and all their leather is Leather Working Group certified. For MYOMY do goods CRC produces the high quality designs and build the foundation for a better future for families in India. Our leather designs are handcrafted by Indian artisans and created by local producers with eye for detail. With every bag we sell, CRC generate new jobs with a secure income and access to education and healthcare facilities. We are thankful for our collaboration with CRC and the families they support.

EMPOWERING ARTISANS IN THE NETHERLANDS

In 2015 we started an impactful collaboration with i-did. i-did helps people in the Netherlands who have been…

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In 2015 we started an impactful collaboration with i-did. i-did helps people in the Netherlands who have been on welfare for a longer period of time. By teaching their participants sewing skills and mentoring them throughout everyday work practice, i-did empowers them to be fit for a job again. The MYOMY bags are made of a beautiful and characteristic recycled felt, giving a stylish second life to army uniforms, black fashion or uniforms from the healthcare industry. Take a look at the collection.

LEATHERINA, BANGLADESH: ON ITS WAY TO FAIR CERTIFICATION

In 2017 we started a new and valuable partnership with Leatherina in Dhaka, Bangladesh…

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In 2017 we started a new and valuable partnership with Leatherina in Dhaka, Bangladesh. Together with this production partner we aim to empower female employees from Dhaka’s slums. Leatherina provides on-the-job training in their leather workshop and opportunities for women to earn their own income and become independent. Leatherina is preparing their production unit to apply as a member of the World Fair Trade Organisation as well as their local tannery partner, who is working towards a Leather Working Group rating. MYOMY do goods will give full support to realise these ambitions together with our partners. In the end of 2018, we hope to have reached a full production capacity with Leatherina so we can continue our journey towards a sustainable and fair fashion sector.

Sustainable
Materials

Together with our production partners, we carefully select the materials used for the MYOMY collection. For example, all the leather used for our production is Leather Working Group certified ensuring environmental compliance of leather manufacturers.

We also take into account all other environmental aspects, including waste and energy. We ask our partners to recycle their waste at the different stages of the production process and to make use of natural drying and sunlight to reduce our energy footprint.

In 2020 our products will be 100% sustainable based
on Material, Packaging and Transport

Materials

All leather is sustainably tanned by a Leather Work Group-rated tannery. Other fabrics we use are organic or recycled.

80% of materials is sustainable today
Packaging

All packaging and product information materials will be made from recycled materials.
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60% of packaging is sustainable today
Transport

Making use of land and sea transport (minimise the amount of air shipment).
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20% of transport is sustainable today

TOWARDS 100% SUSTAINABLE LEATHER

MYOMY do goods collections are made of the best quality full grain leather. Genuine leather has a natural heritage…

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MYOMY do goods collections are made of the best quality full grain leather. Genuine leather has a natural heritage… making each product unique and lively when wearing it. Together with our producers we carefully select the most sustainable sourcing materials and treatment processes:

  1. MYOMY hydes are locally sourced from small-scale farming families in India, where animals have enough space to graze and live a dignified life. The locally sourced hydes can be transported non-salted.
  2. All leather materials used for our collections are sustainably tanned by a Leather Working Group gold-rated tannery, limiting the use of harmful substances & ensure safety for the people and environment.
  3. Despite all the steps we take to provide the best and most sustainable materials, it remains a challenge to fully assure the provenance of our hides. To contribute to a system that allows small-scale farmers to become eco-certified, we join forces with independent organisations and conduct research on clean tanning with partners such as Smit & Zoon en Stahl.

PACKAGING BAG

All of our packaging bags are made from recycled PET, or Funzil, as they call it in India. Plastic is a worldwide…

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All of our packaging bags are made from recycled PET, or Funzil, as they call it in India. Plastic is a worldwide environmental problem. Using recycled PET allows us to reduce the amount of waste going into landfills. All our packaging bags are produced by the CRC’s fair trade women-groups.

OUR CHALLENGE: SUSTAINABLE TRANSPORT

Sustainable transport has always been one of our main sustainability challenges as our producing partners and…

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Sustainable transport has always been one of our main sustainability challenges as our producing partners and main impact is located in India and Bangladesh. The majority of our products that come from India and Bangladesh are shipped by air. We are aware that airfreight has a high environmental footprint. We aim to have fully shifted from airfreight to sea transportation by the end of 2020.

Promoting a
Conscious Lifestyle

The impact of our activities can be found on both ends of the supply chain – not only where our bags are being made. Everyone who sells and buys our products is as important as the people who make them. Together we form the MYOMY community. We are promoters of a conscious lifestyle.

When resellers and users of our bags share their positive story, they will inspire others to embrace a more conscious and sustainable lifestyle as well. We cherish our community and highly value our joint contribution to a better world. Together we can love the world, by spreading the word.

In 2020 we have created an active MYOMY
community of 250.000 positive icons

54360 total of positive icons today
Partnerships

Working closely together with retailers around the world to expand our positive impact.
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Products

All packaging and product information materials will be made from recycled materials.
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Storytelling

Raising awareness on sustainable fashion through the Positive Icon movement and inspire people to become the best version of themselves.
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ARE YOU A POSITIVE ICON?
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In 2017 we launched the Positive Icon movement. We want to encourage everyone to be a Positive Icon…

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In 2017 we launched the Positive Icon movement. We want to encourage everyone to be a Positive Icon – whether it’s in the sustainable items you purchase, helping a friend in need or sharing your big smile. In spreading positivity and leaving unforgettable impressions, we can brighten someones day and make the world a better place. You can become part of our positive icons movement as well. Share your photo and win iconic prizes, such as a trip to our roots in India. Are you in?

PART OF OUR COMMUNITY: PLAN NETHERLANDS

More than 230 million children under 5 are not legally registered in India, giving them limited access to health and…

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More than 230 million children under 5 are not legally registered in India, giving them limited access to health and education services and making them more vulnerable to exploitation and discrimination. Since a large part of our production takes place in India, this cause is very close to our heart. To contribute to a better future for these children, we set up a partnership with PLAN Netherlands: when you buy the MY PAPER BAG Baby, we donate €8 to PLAN Netherlands, the necessary amount needed to arrange an official birth certificate for a child in India.

More Reading on our Impact

Change-Model
#1 Change Model - Empowered Artisans
Change-Model2
#2 Change Model – Sustainable Materials
Change-Model3
#3 Change Model – Fair Fashion Movement
Infographic_A4_zonder-snijlijnen-min
MYOMY Impact Infographic